– Texas Gov. Rick Perry is scheduled to travel to Missouri next week for a trip that was billed early on as an effort to stump for an override of Missouri Gov. Jay Nixon’s veto of an income tax cut bill – but he is using a unique strategy.

According to a news release from Perry’s office on Tuesday, the Republican, finishing up his final term in office, will visit St. Louis next Thursday “to tout the low taxes that allow hardworking families and employers to keep more of what they earn, and help make Texas’ economy a national example for job creation.”

What is most unusual about Perry’s trip is it will be preceded by a television ad campaign showcasing the “opportunities and freedom” available to “families and businesses” in Texas, which supporters may use as something of a threat for Republicans wary of supporting the Missouri tax cut bill.

Five Republicans, including state Representatives Don Phillips, Nate Walker, Mike Thompson, Jeff Grisamore, and Dennis Fowler are among the members having indicated their opposition to a veto override. House Speaker Tim Jones has said he would likely need all of the Republican caucus present for the vote and on board in order to successfully override Nixon’s veto.

According to the release, the $106,400 television buy will play on stations in Springfield, St. Louis, and mid-Missouri, including: KMOV, KSDK, KTVI, KOLR, KOZL, as well as cable stations such as CNBC, FOX News, MSNBC, CNN, ESPN and the Discovery Channel.

Perry’s trip and the television commercials are said to be funded by TexasOne, a program of the nonprofit Texas Department of Economic Development. The program is ran by seven board members appointed by Perry.

According to the Dallas Morning News, Perry has made similar stops this year in California, Connecticut, Illinois and New York – all states with Democratic governors – as well as New Jersey.